DARLING
DARLING IS THE PREMIUM SUNCARE BRAND BORN TO MAKE SPF COOLER THAN EVER.
Our products are more than just sunscreen—they are designed to be seen, felt, and enjoyed, turning SPF into a luxurious, must-have skincare product.
Our formulas go beyond traditional sunscreen, combining cutting-edge skincare science with luxurious design, making sun protection a transformative sensory experience and an essential part of modern skin rituals.
MISSION
MAKE SPF DESIRABLE, WITH A PURPOSE.
Our mission is to change how people perceive SPF, turning it into a must-have as desirable as the most beloved skincare products. With a unique approach that combines efficacy, style, and an engaging sensory experience, Darling stands out as the brand that transforms sun protection into a true daily pleasure.
Why? By creating the coolest suncare brand with the most pleasant SPF range, we can spread the word about how SPF is the crucial skincare product to use to preserve health and beauty. We aim to raise awareness about the effectiveness of SPF, making the suncare experience something to look forward to and enjoy every day.
Using SPF with consistency is like knowing the secret of eternal youth preserving your beauty and health like no other existing skincare product. SPF is the key essential cosmetic product to protect your skin from aging, hyperpigmentation, and skin cancer. SPF means preserving your skin’s beauty and health, every single day.
MANTRA
At Darling, the acronym SPF (Sun Protecting Factor) takes on new meaning: Stay Pretty Forever.
This mantra highlights the transformative power of consistent sunscreen use as the ultimate beauty secret.
For Darling, SPF isn’t just a shield; it’s the foundation of timeless beauty. That’s why Darling isn’t just a brand—it’s the ambassador of skin protection.
Darling Payoff captures our playful, positive approach to skin protection. It’s about beauty, not fear. It reinforces the importance of sun protection while connecting with beauty lovers in a meaningful and memorable way.
Skin-Loving, Earth-Friendly, and Dreamily Scented products.
Suncare meets Skincare
Every product is crafted with skincare-level benefits to provide visible results on skin
appearance day by day. Darling protects and treats your skin daily, blurring the lines between suncare and luxury, science-backed skincare.
Advanced, Science-Backed Formulations
We select the best ingredients for the best performances. Featuring next-gen UV filters and
effective clinically proven ingredients for unmatched efficacy and advanced formulas that work.
Sustainable Inside and Out
Earth Friendly Formulations —Reef Safe, Vegan, Cruelty-Free— and packaged in 100%
recyclable materials to reduce environmental impact without compromising on style or functionality.
Unique Product Design
Darling creates minimalist, disruptive and innovative product design for the suncare
segment, attracting design-conscious consumers and making a standout impression on any shelf.
Sensory Perfection
Darling goes beyond protection. Silky addictive textures, and signature tropical fragrances deliver a 360° sensory experience, turning SPF into a beauty ritual to savor every day.
POSITIONING
CRAFTED FOR THE BEAUTY-SAVVY: MADE IN ITALY PREMIUM SUN CARE WITH COOLNESS.
Darling is a premium sun care proudly Italian, leveraging a rich heritage of craftsmanship and innovation to deliver products that are synonymous with quality and authenticity. The brand crafted for beauty-savvy individuals who seek the latest in skincare trends and demand the highest quality. With research-driven formulations that blend seamlessly into any routine, Darling appeals to those passionate about effective skin protection combined with innovative skincare benefits.
Our products elevate SPF into an experience, merging protection, skincare, and aesthetic appeal to resonate with today’s discerning beauty enthusiast.
